HEAT. COLD
REPEAT.
Designed to help you Recover faster, perform better & think clearer.Â
THE CONCEPT
DESIGNED AROUND THE EXPERIENCE
We guide you through repeated rounds of heat and cold, shaped by atmosphere and designed to help you reconnect with yourself, sharpen mental clarity, and perform at your best.
PURE HEAT AUFGUSS
PURE HEAT AUFGUSS
Guided By The Same Principles. Made Unique In Every Session.
Every session follows our signature format, three guided rounds of heat and cold.
Within that format, each facilitator brings their own style, shaping the intensity, energy, atmosphere, choice of aromas and pacing.
WHAT NEVER CHANGES IS THE STANDARD.
Every Pure Heat session is carefully designed and led to deliver exceptional Aufguss, every single time.
HYPE
Built To Push You
An intense experience designed around energy and progression. Heat builds harder with every round while the cold delivers the contrast your body craves.
A high you've never experienced before.
phase 01
Build the Heat Slow Down. Open Up. Let Go.
Heat builds gradually, giving you space to slow down, breathe deeper, and leave the outside world behind. As your body warms, circulation increases and tension begins to release.
The Benefits
Release tension, clear your mind, reduce stress, and feel like yourself again.
Phase 02
Enter the Cold Pause. Breathe. Reset.
The cold brings you into the moment. Your breathing becomes your focus, helping you stay calm, present, and in control as you adapt to discomfort.
the benefits
Feel more alert, sharpen your focus, stay in control, and build mental resilience.
Phase 03
Repeat the Cycle Return. Reset. Repeat.
Moving between heat and cold creates a rhythm that brings body and mind back into sync. With every round, you learn to slow down, meet discomfort with control, and leave feeling more capable.
the benefits
Let the benefits compound, and carry that state of mind into everyday life.
THE APP
PURE HEAT CLUB, IN YOUR POCKET
Everything around your Pure Heat experience lives inside the app. Manage memberships and passes, reserve sessions in seconds, see live schedules and upcoming events, and stay connected through activity tracking, notifications, and calendar sync.
Contrast Therapy Dubai, The Pure Heat Way
Contrast therapy Dubai at Pure Heat Club is built around guided Aufguss sauna rounds, cold plunge recovery and a structured group experience. Book your session
FAQs
Everything you need to know about Pure Heat and the experience.
What should I bring and what should I wear?
Bring yourself and good energy. Towels, drinks, and everything needed for the experience is provided and included.
For men, swim shorts are required. Speedos, very tight-cut shorts, t-shirts, and tank tops are not permitted during sessions.
For women, regular 2 or 3-piece swimwear is welcome. Extremely revealing swimwear is not permitted. Modest swimwear is also welcome.
Changing rooms, lockers, showers, and toilets are available on-site.
Are beginners welcome?
Absolutely. No previous sauna or cold plunge experience is required.
Everyone aged 18+ can join sessions and public events. We offer different session styles, including Deep, Flow, and Hype, allowing you to choose the experience that fits you best.
Can I book sessions with friends?
Yes. You can use passes or guest passes to reserve multiple spots in the same session and join together.
How long are sessions and how many people join?
The full Pure Heat Aufguss experience lasts approximately 75 minutes.
Each session includes three guided rounds, with around 10 to 15 minutes in the sauna, followed by cold exposure and hydration between each round.
After the final round, there is around 20 minutes of social time.
Attendance varies by session and event, with space for up to 30 guests per session.
What if I arrive late or miss my session?
The experience consists of 3 guided rounds. If you arrive late, you may need to wait for the next available round depending on timing.
If you cancel less than 8 hours before the session starts, or fail to attend, the booking will be forfeited and cannot be refunded, transferred, or rescheduled.
If you cancel more than 8 hours before the session begins, your booking is automatically returned to your account balance.
Location & Parking
Pure Heat is located on the ground floor of Mimoza Building, Arjan, Dubai. Location
RTA parking is available around the building. Additional parking may be available in surrounding areas at your own discretion.